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Re: Working Over the weekend... NOW: Back to Mac Pro speculation

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: Working Over the weekend... NOW: Back to Mac Pro speculation
by on Dec 3, 2011 at 8:03:46 pm

[Oliver Peters] "Not in the sense that the tools are cheaper so the budgets are as well. Rather that there are so many more media outlets available that any given destination will yield fewer eyeballs. The total pie has about the same amount of money. We are simply being offered smaller slices as a trickle-down of what producers can expect. The biggest component in most budgets is labor and not gear."


But don't you wind up in a similar place though?
If you're correct (and you may be) than Avid should focus on a $100,000 NLE to serve the niche and they'd do well. There certainly are products that serve that niche but certain tool such as NLEs and even Workstations have become commoditized.

I keep bringing up Avid since they seem like the most obvious example since they've cut their NLE prices and have moved away from proprietary cards. I don't think they'd have done it if the Broadcast/Feature Film niche were enough for them to survive . . . or do you believe that was a mistake. Should they have just ceded the "mid tier" to FCP and held prices and find other ways to expand sales (more expensive hardware and software items)?



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