Re: Working Over the weekend...

[Walter Soyka] "Apple is inviting studios to consider PCs."

[Bill Davis] "Since when did this market segment require an "invitation?""

Did I really need to be clearer?

Apple is giving their entire professional customer base good reason to examine other options. They are creating FUD about themselves!


[Bill Davis] "For shops like his, at the nexus of Hollywood episodic TV work, broadening the toolset from all Mac to Mac, HP and whatever has been very smart. With those budgets you do whatever it takes. "

Why wouldn't a cross-platform workflow be smart in any market?

I'm finding that running both platforms exposes you to the unique advantages of each and lets you use the right tool for the job at hand.


[Bill Davis] "I actually remember sitting down talking to Rami back at a conference when he was just starting out to help Walter Murch build the "home studio" workflow that he used for Cold Mountain, and I remember his enthusiasm for the brand new possibilities of digital editing via the early FCP.... But I suspect that having been at the table, listening to him talk as a brash young 20 something year old, I suspect that there's a new kid out there just like young Rami, who sees precisely the same potential in FCP-X."

Because... it's $700 cheaper? Or because it has a DAM built in, instead of available separately?

This is the exceptionalism argument that Aindreas was getting at. FCPX is new, but it isn't magic. The revolution has been under way for over a decade. What's the big differentiator for FCPX? What's its unique disruption? Couldn't it just be another evolutionary step in the industry looking back over the last 15 or 20 years?

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
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