[Bill Davis] "They are those dog trainers, small restaurant chefs, young women with a flower design business who are NOT calling a "video production service" to put their products and services on the web. They are doing it themselves."
When desktop publishing hit, it actually expanded the market for design, creating opportunities on the low end where none existed before. Prior to desktop publishing, design was only available to large companies with in-house designers or deep pockets for agencies. WIth the arrival of the LaserWriter, smaller businesses without these resources could suddenly have designed collateral that they were doing without before.
Like Aindreas said, desktop publishes were doing flyers -- they were not doing Fortune 500 annual reports.
Video was simply not a cost-effective option for dog trainers, small restaurant chefs, and flower designers before. They certainly weren't calling agencies before. They probably weren't calling mid-tier production companies or even one-man-band freelancers. They are not lost sales or even lost opportunities; they are new video users coming in on the low end of the market.
Walter Soyka
Principal & Designer at
Keen Live
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