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Re: Apple Insider says FCP 8 was DONE when they killed it? WOW.

COW Forums : Apple FCPX or Not: The Debate

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Herb SevushRe: Apple Insider says FCP 8 was DONE when they killed it? WOW.
by on Dec 1, 2011 at 12:48:40 am

[Bill Davis] "You keep saying this over and over again"

Because I believe it to be true.

[Bill Davis] "The truth is that 10 years ago the new digital production tools replaced the traditional tools in the hands of the traditional editors.
Today, that transition has happened down at the casual user level."


Once the digital tools were available, the entrance bar dropped. You can look at forums from 5 to 7 years ago, even before Youtube existed, and find Avid editors crying that their livelihoods were being taken away by a bunch of kids with HDV cams and FCP laptops. This did not start last year. It has accelerated, like everything else in the digital era, but literally nothing significantly new, other than the rebirth of 3D (ugh), has happened in the past year or two in video post - things have evolved and grown but in video post we are still in the beginning phases of a radical change that started about 10 years ago. Distribution has changed much more so, but call me when the cable networks start going out of business, and then we'll talk about radical changes in media.

[Bill Davis] "You didn't have a generation of kids with BetaCams, or even DSR series cameras running around. You DO have a generation of kids today with 5dMkIIs or the like. And a laptop. And editing software. "

No, you had a bunch of kids with HDV cameras and FCP Express or Premiere or whatever they could find. Before that, in the 60's you had me shooting stop motion animation with my father's super 8 camera.

I love the democratization of media. I'm glad it's accelerating. I don't see this year as a big technical watermark year. It's been a big year for news media and cat videos.

The kids that are out there do not do what I do, and I don't do what they do. Someday they might be able to work for me, and if so, then I'm glad for the increase in the talent pool. Someday I might work for them, it's all good. But Iphones do not a revolution make, although they are great for recording one when it happens.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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