Re: News

[Oliver Peters] "In the end, if I'm hiring an editor, I am ultimately interested in the exact NLE he or she knows how to operate. "

This, to me, might be the key phrase here.

That meets YOUR needs. But possibly not the needs of the much broader market.

In the past, companies had to "hire editors." Which is what your business model still supports.

Today, companies seem to be less and less "hiring editors" and instead are more focused on "seeking content".

And they don't particularly care if that content is created by a formally trained editor in your shop, a journalist who cut something on his laptop while waiting in the departure lounge at Heathrow, or some kid had his cel phone camera rolling when the gas station caught fire - posted his "edited" results on YouTube initially for his buddies - then watched it go viral.

The content drives the economic results - NOT the way it was produced.

That's the world where FCP-X "fits like a glove"

You can certainly determine that YOUR guy must use the tool you approve of.

But outside of your shop, the forces changing the very NATURE of video editing as a practice are uncontrollable. And with open access to information and skills development in today's society - all THREE players will be getting better as editors every day.

That's the struggle here. "Editing" ain't what it used to be. For better or worse.

FWIW.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor