Re: News

Brad -

AVID has actually lost ground in some television news markets. The station I was former Art Director for, bought the AVID line several years ago, buying four seats of Newscutter, a Unity mass storage setup, and it set us back hugely as far as productivity went, not to mention the dollars invested. Our ownership drank the AVID cool-aid to the tune of millions in all of the 20 plus markets where they owned stations.

When the dust cleared, our productivity went down by roughly 40 percent due to constant problems with the Unity system, which really required AVID trained engineers on site to maintain it. The software was quirky and slow, and we were promised an upgrade path to HD via a very exensive card, which was never manufactured (they changed their minds).

These 20 plus stations are now entirely run with the CS5.5 Production Premium suite, and Adobe has even put their engineers on the job, making sure that their software works well with the ENPS newsroom systems. Matter of fact, I just found the news release - this switchover happened back in 2009:

http://www.adobe.com/aboutadobe/pressroom/pressreleases/200909/HearstTelevi...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com