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Re: News

COW Forums : Apple FCPX or Not: The Debate

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Bill DavisRe: News
by on Nov 19, 2011 at 7:02:57 pm

[Oliver Peters] "If you want to leverage what you already know, then FCP X is the wrong tool. But that doesn't mean it won't be the tool that dominates in the future... UNTIL Apple changes it AGAIN ;-)"

Oliver,

I understand what you're saying - and if you think "what you already know" is largely about OPERATION, then I'd agree.

But I think increasingly that if you peg "what you already know" to tool operation you're playing an increasingly losing game no matter which NLE you operate. The market has nearly totally devalued the "operation" skills of the video editor. There are multiple millions of people around the world with with "NLE operation" skills today. Yes, fewer at the top end, but everyone who is currently NOT at the "top end" are likely getting better every day with practice - and that means "operational excellence in NLE driving" is going to be less and less a competitive advantage in the future. What I believe is left in the wake of that are the intangible skills of judgement, taste, and business skills. Not editing prowess.

I think Tony's story is a big deal. (and thanks for posting it here, Tony!)

It's a glimpse into a world where video editing skills are rapidly becoming GENERAL business skills - not specialist talents as they used to be.

If that's true, then the future belongs to tools that are the MOST accessible to the most people who need to edit.

I actually agree with Dennis's post about how Adobe has tools that are already in the newsroom environment - and to the extent they can leverage those, they might have some advantages in that area. But it's going to be a tough battle. They are up against a monster competitor in Apple. And to make matters worse for them, Apple just took the BIG gamble and STRIPPED much of the core complexity out of their flagship NLE product.

Those same "features" that pro editors hate - the magnetic timeline, clip collision avoidance, looking at video in a vertical arrangement of connected elements rather than exclusively as discrete chunks over a rigid time base - those things might be mothers milk to new business editors who don't have to overcome too much baggage about how editing is SUPPOSED to be done - but rather can remain focuses on how it IS done in the new software.

I would imagine the Adobe is looking at what Apple did with X and thinking about their own "future strategy" for editing in a world of more mobile devices and on-line outlets - rather than the "broadcast" legacy of things like the Viewer/Canvas reflection of the old Preview/Program paradigm.

We all know things are changing.

The question is which company is changing WITH their users - and which companies will keep trying to CHANGE their users to fit their companies needs. (an argument that can clearly be "spun" for or against either approach, IMO btw!)

Both Apple and Adobe, (and AVID and SONY et al) have the capability to make great tools for this new generation. The only untold story is which will figure out the right strategy.

The Apple bet is pretty clear. They value individual empowerment over catering to the structural needs of organizations - betting that in the future, individual user demands will increasingly trump what IT dictates. (kinda like what's happening with people bringing their own customized laptops to work and businesses caving to the onslaught of the iPad culture!) That works in SOME companies, not all. But it appears to be an increasing trend.

So I think the real question is whose tools will prove to be more accessible to the most important market of the future.

And the story is still totally undecided on that.

FWIW

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Current Message Thread:
  • News by tony west on Nov 19, 2011 at 1:43:18 pm
    • Re: News by Dennis Radeke on Nov 19, 2011 at 2:09:34 pm
      • Re: News by Oliver Peters on Nov 19, 2011 at 2:54:38 pm
        • Re: News by Herb Sevush on Nov 19, 2011 at 3:17:07 pm
        • Re: News by tony west on Nov 19, 2011 at 4:19:10 pm
          • Re: News by Oliver Peters on Nov 19, 2011 at 4:48:44 pm
            • Re: News by tony west on Nov 19, 2011 at 5:32:16 pm
              • Re: News by Oliver Peters on Nov 19, 2011 at 5:46:09 pm
                • Re: News by Bill Davis on Nov 19, 2011 at 7:02:57 pm
                  • Re: News by tony west on Nov 19, 2011 at 7:39:30 pm
                  • Re: News by Oliver Peters on Nov 19, 2011 at 8:00:03 pm
                    • Re: News by Bill Davis on Nov 20, 2011 at 12:11:24 am
                      • Re: News by Oliver Peters on Nov 20, 2011 at 12:23:18 am
                        • Re: News by Bill Davis on Nov 20, 2011 at 12:29:01 am
                  • Re: News by Herb Sevush on Nov 20, 2011 at 5:45:08 pm
                    • Re: News by David Roth Weiss on Nov 20, 2011 at 6:03:49 pm
                • Re: News by tony west on Nov 19, 2011 at 7:20:56 pm
                  • Re: News by Jamie Franklin on Nov 19, 2011 at 7:59:45 pm
                    • Re: News by Steve Connor on Nov 19, 2011 at 8:04:34 pm
                      • Re: News by Jamie Franklin on Nov 19, 2011 at 8:09:37 pm
                        • Re: News by Steve Connor on Nov 19, 2011 at 8:17:56 pm
                          • Re: News by Jamie Franklin on Nov 19, 2011 at 8:28:39 pm
                            • Re: News by Steve Connor on Nov 19, 2011 at 8:34:04 pm
                              • Re: News by Jamie Franklin on Nov 19, 2011 at 9:39:32 pm
                        • Re: News by David Roth Weiss on Nov 19, 2011 at 10:09:32 pm
                          • Re: News by Steve Connor on Nov 19, 2011 at 10:20:01 pm
                          • Re: News by David Lawrence on Nov 19, 2011 at 10:59:02 pm
                            • Re: News by Jamie Franklin on Nov 19, 2011 at 11:32:17 pm
                              • Re: News by Bill Davis on Nov 20, 2011 at 12:27:25 am
                                • Re: News by David Lawrence on Nov 20, 2011 at 12:45:22 am
                                  • Re: News by David Roth Weiss on Nov 20, 2011 at 12:57:40 am
                                    • Re: News by Bill Davis on Nov 20, 2011 at 1:21:18 am
                                  • Re: News by Bill Davis on Nov 20, 2011 at 1:09:15 am
                                    • Re: News by David Lawrence on Nov 20, 2011 at 5:32:19 am
                                      • Re: News by Bill Davis on Nov 20, 2011 at 6:47:00 am
                                        • Re: News by David Lawrence on Nov 20, 2011 at 7:41:54 am
                                • Re: News by Jamie Franklin on Nov 20, 2011 at 2:15:41 am
                                • Re: News by Scott Sheriff on Nov 20, 2011 at 2:43:07 am
                            • Re: News by David Roth Weiss on Nov 19, 2011 at 11:35:23 pm
                              • Re: News by David Lawrence on Nov 20, 2011 at 12:54:54 am
                                • Re: News by David Roth Weiss on Nov 20, 2011 at 4:46:23 pm
          • Re: News by Helmut Kobler on Nov 19, 2011 at 8:16:55 pm
    • Re: News by Brad Spinoza on Nov 19, 2011 at 4:58:45 pm
      • Re: News by Dennis Radeke on Nov 19, 2011 at 5:33:41 pm
        • Re: News by Brad Spinoza on Nov 19, 2011 at 7:10:06 pm
          • Re: News by Joseph W. Bourke on Nov 19, 2011 at 7:44:50 pm
          • Re: News by tony west on Nov 19, 2011 at 7:58:50 pm
            • Re: News by David Lazaro Saz on Nov 20, 2011 at 3:22:37 am
          • Re: News by Dennis Radeke on Nov 19, 2011 at 8:54:10 pm
    • Re: News by Franz Bieberkopf on Nov 20, 2011 at 4:23:14 pm




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