When Steve Jobs introduced the Consumer/Professional - Portable/Desktop matrix 13 years ago, Apple was still called Apple Computer, Inc.
Today, 13 years later, the market has changed. Mobility and entertainment have become the major drivers for Apple's growth, not computers. Apple's strategy has changed with (or perhaps in front of) the market, and the old matrix Jobs developed in the 1990s is no longer driving Apple's product development.
Walter Soyka
Principal & Designer at
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