[kim krause] "craig, why are you and i the only visionaries on these forums. i really think most people are so thick they can't see the writing on the wall. by the sound of it they all want to continue working on clunky old towers loaded with cards for this and that, working with software that hasn't changed in years except for small upgrades in suites that only get rebuilt once every 5 years."
Kim, it seems you and I have different business models which are both highly dependent on continuous technological improvement.
Since I'm one of the tower guys, though, you assume that I lack a vision of the future? Has it occurred to you that we "old guard tower dinosaurs" might have a plan, too?
Every year, as computers get faster, tower dinosaurs use them to deliver increasingly sophisticated visuals to their clients. With more processing power every year, tower dinosaurs can deliver better visuals in the same amount of time, or a larger quantity of comparable visuals in the same amount of time, or the same quantity of comparable visuals in a shorter amount of time. Tower dinosaurs channel improved computing performance into added value.
Every year, as computers get smaller, you use them to... move from editing in a dedicated room to editing with a laptop in a coffee shop? Then to editing with your iPad on the couch? How does that add value? Or are you finding that it doesn't actually add value, forcing you to lower your rates and take on a larger volume of work?
Miniaturization comes at the cost of performance. Yes, today's laptop outperforms yesterday's workstation -- but today's workstation outperforms today's laptop.
You are pushing for HD editorial on an iPad -- but HD editorial has been doable on a workstation for a decade. How does getting the last decade's deliverable from a smaller device make you a visionary?
Walter Soyka
Principal & Designer at
Keen Live
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