[kim krause] "so what you're really saying is their greed and poor management are the real problem. they tried to take advantage of a situation and karma is now biting them in the ass.."
Unfortunately Avid doesn't have the luxury of doing what Apple has done over the past year or two and is continuing to do. Namely:
1. Eliminate enterprise hardware (Xserve, Xserve RAID, Mac Pro maybe?).
2. Eliminate enterprise software (FC Server).
3. Eliminate most of their content creation tools (Color, STP, DVD SP, Cinema Tools, FCP, FCE).
4. Throw their third-party ecosystem into turmoil.
5. Negate any built up skills that their prime editing users might have had (FCP 7 versus FCP X).
Avid has certainly made plenty of mistakes, but in this business, Apple has very quickly turned from a company, whose products were no-brainers, into one where the products are increasingly hard to justify. It's different for individuals, but small to large production companies and post houses need suppliers with predictable consistency and that sure isn't Apple.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com 
