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Re: I guess it's So Long and Thanks for all the Fish!

COW Forums : Apple FCPX or Not: The Debate

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Glen HurdRe: I guess it's So Long and Thanks for all the Fish!
by on Sep 7, 2011 at 4:15:45 pm

How can I be proving your point? The DSLR revolution predates the AF100, yet you're disagreement with Herb is based on the fact that the AF100 meets the same needs as DSLR, so who needs DSLRs. Your disagreement with Herb ignores the giant price difference between a 5D and the cheapest Red.
The fact remains that the wide acceptance of the DSLRs, for a variety of very "pro" reasons, caused the birth of the AF100-type product lines - both in video and in the continuing development of DSLR lines. Once they allow DSLRs to record HDMI in 4:2:2 color, the dam is going to break again.
This is the very opposite of FCP X, where a DSLR has been dumped on us, and our video cameras have been EOLed, while we have yet to even find out what we like or dislike about the DSLRs at all.

Apple has done what Panny and Sony and Canon are doing - but exactly backwards. Read what I said before about putting out the "toys" to see what sticks, and growing your main product lines around what we, the users, like.
Apple hasn't done anything remotely like this.

Take a hypothetical.
Imagine FCP 8 was released. It's a lot like FCP 7, but has a 64-bit base, can harness all the cpus, can efficiently harness the gpu, and has a color-correction system similar to an $800 editor called Edius. That's it. Nothing else changed. It'd be a minor upgrade, but I'd find it acceptable. Oh, and don't kill Color and DVDSP.
Now they throw out iMovie Advanced under its real name. After a year they look around and see what people are saying about it. Do they really like the magnetic thingy or not? Are they really able to type faster because of skimming or not? Are the filters really as liberating as advertised or not? Do they find colorsync to be an alternative to broadcast monitoring or not?
Now they start on FCP 9, taking in the info gathered from a year of watching and listening, seeing what's going on in the webosphere and in the broadcastsphere - and FCP 8 could have evolved without breaking.

That's what the camera manufacturers are doing. That's not what Apple did or is doing.
Instead, Apple gave us few options. Stick with your almost dead video camera or buy a DSLR, but we're not offering any more models of your dying video camera. And if you think onboard audio, jamming sync, and a bit-depth capable of pulling hair-detail from a greenscreen is a priority, then you're just too small a niche to be concerned with. Geesh. What do you think we're going to do?

That's the way I see your analogy. No-one is saying FCP X has no future with anyone. We're just saying it's unusable for our everyday needs, and we doubt it will ever catch up - because if it was intended to catch up, it would have been built with a tad more insight. We don't believe Apple is that stupid. We just think Apple has its own agenda.

Sell more point-and-shoots.


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