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Re: I guess it's So Long and Thanks for all the Fish!

COW Forums : Apple FCPX or Not: The Debate

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Glen HurdRe: I guess it's So Long and Thanks for all the Fish!
by on Sep 7, 2011 at 3:18:00 pm

Herb's right. There were some things that a DSLR could do that a video camera couldn't - at the time they were gaining popularity anyway. Now, video cameras are evolving to take in the best elements the DSLRs had to offer, which is the way it should be. We, the community, discovered how to push and manipulate these little gems into something valuable. We expressed what we loved about them (shallow DOF as a tool, access to a huge range of glass, and small form factor). We expressed what we hated about them (line-skipping, excessive moire, lack of manual controls, lack of audio support, etc.) Then the giants looked at the pressure we built and, after a few years, responded to it.
Enter the AF100 from Panny and the F3 from Sony . . but that's intelligent.
Some organizations would rather be different.

You see, the camera manufacturers get it.
You let the pros play with toys, and see which ones they cling to. That becomes your market research. Then you incorporate those features into more "pro" products - blammo - instant success. Repeat often.
It's cheap, self-financed research.

And it doesn't require you to EOL something in order to force your clients to keep supporting your next product line! Nor do your engineers have to become experts at cinematography.
All they have to do is watch and listen.


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