yeah - but isn't this just a mad thing?
(mini rant)
we all know that apple operate on their ability to enter markets at moments of critical opportunity - that goes for everything for a decade - ipod, iphone, ipad, all the consumer stuff. And Macbook Air, in the end, maybe more than most. That laptop really appears to be terra-forming the entire laptop supply chain industry.
FCPX feels horrible for sure. Just a lazy scattershot guess at editing with some trendy metadata tagging thrown in.
For my part I will continue to re-iterate the basic flaws in timeline operation. I do not frankly see how anyone can get past the gluey, inaccurate feel of clip behaviour as you reposition in time on even the newest machines. that basic stuff I really think speaks volumes to the death of the professional software brain trust in apple. they didn't spot that basic a fubar for god's sake.
but - asking for towers to be everything they have been, for them to be competitively driven by major manufacturers with economies of scale, has to be whistling in the wind. A three foot tall tower is the equivalent of a really good DJ deck - it is, with every day, vanishing from its originating consumer market relevance. the vinyl is gone. Given the power available in a well specced consumer all in one, the very notion of a mute computing behometh with extra sets of ribs is gone. Or rather it is about to become very niche and accordingly expensive.
Apple are probably not going to produce another tower as we understand it, one would suspect.
It's weird times - HP is going pseudo IBM, Windows is trying to shift to ARM, Windows 8, in the D9 demos, as it flipped between metro and the new windows explorer ribbon madness looked simply..
ludicrous(
..and the woman demonstrating seemed incredibly uncomfortable?)
and... OSX now lacks persistent window bars, or a default representation of the hard drive at the desktop.
A victory for Steve Jobs there on the invisible hard drive.
Still - the ground underfoot is amazingly crazy no?
So one might possibly ask if there could, in all this bubbling looniness, be a bespoke, stable software environment purely for the humble craft of editing?
...with an agreed core set of persistent editing principles reliably presented? in software? to the host hardware?
Can I have a Union?
Anyway.
So, there was, say, a time when the practise of editing had a physical machine expression.
So we all get that this took place. We all draw directly from its practitioners. It is at least interesting to think about our basic consensual notions of editing; the stuff we all agree upon in the doing of it, as we all draw from the work of those who have done it before us.
God knows there's a lot more of us via software now - sure if it was all steinbecks - I never would have got a look in.
but the degree to which we are all now insanely swamped in considerations of operating systems, graphics cards, the software itself, the intentions of the software providers, the state of computing itself - its gone a long way weird this hasn't it?
Do we not have any
culturally insistent and persistent craft delineations?
Writers don't have this problem. Their keyboards are left alone. What exactly are we supposed to do here?
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics
