Re: I guess it's So Long and Thanks for all the Fish!

I think the worst thing about this for Apple is that it's got Final Cut users looking round at the competition. When I got my first editing kit I was told by every single person I asked- including a bunch of industry pros- that it had to be Apple and it had to be Final Cut. AVID was apparently a mess, the rest were just toys and only a fool would consider doing serious graphics work on a PC. Since then I just assumed I was using the best gear and didn't look elsewhere.

Since the release of FCPX I've played with a bunch of the others and found that they're not just competitive with Final Cut 7 but they make it look archaic in many ways. That video is a great example of the advantages on some of the other platforms. On top of which they are just so much faster. In the end I went with Edius- I just need a pure video editor and don't need the gadgets- but was almost equally impressed with Avid and Premiere.

And PC hardware is seriously cheap. I got an i7 3.4ghz, 16gb RAM and nVidia graphics that runs all these programs lightning fast for significantly cheaper than the smallest iMac. The computers been as much of a revelation as the programs. Never crashes and no spinning beach balls. I hate the beach ball. It's very hard to justify the $2k plus (AUD) that Apple charges for the larger models.