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Re: Steve Kanter: What FCPX CAN Do

COW Forums : Apple FCPX or Not: The Debate

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Michael HancockRe: Steve Kanter: What FCPX CAN Do
by on Aug 3, 2011 at 7:37:12 pm

[Jeremy Garchow] "Oh, I think they would. Apple has a reputation to uphold, and bad support is a bad reputation, especially in the video realm."

Lets be honest here Jeremy. If Apple was that concerned with their reputation in the upper echelons of post they wouldn't have released FCPX and pulled FCS3/FCP7 the same day. And they certainly wouldn't have presented FCPX at NAB as if you could open legacy projects and use it for broadcast work. But they did both. Their reputation has been tarnished - providing at least some way to bring projects forward, regardless of how much work it makes for the editor, is still a better option than nothing. And Apple has said they aren't going to do that.

I think they're aiming at a less vocal, less demanding, wider base. This may be part of the plan to push the most demanding customers away.

----------------
Michael Hancock
Editor


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