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Re: apple reinvents the pen and cave painting!

COW Forums : Apple FCPX or Not: The Debate

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Tim KolbRe: apple reinvents the pen and cave painting!
by on Jul 17, 2011 at 2:10:29 am

[Bill Davis] "The POINT was that version 1 of ALL THREE were underpowered, feature poor, and laughable as to their regard by the working professionals of the time. "

But this argument implies that Apple hasn't had a software product in that space for a decade and had no users waiting for a product they'd invested HEAVILY in to extend like the competitive products have... Your implication is that they're inventing FCP v1 for the first time.

They're not.

Adobe never promised Photoshop v10 users something great was coming...then released Photoshop Elements v1 promising that they'll get some missing features put back in there eventually...while the earlier version of Photoshop is removed from the market while the new "think different and stop whining" Photoshop Elements isn't even able to load existing Photoshop documents...but Corel does no problem.

"Hey Photoshop v1 didn't have many features when it came out either, so printing industry and ad agencies everywhere that created an entire set of jobs and industry around Photoshop, that can no longer prepare anything for pre-press (who uses paper anymore?) ...shut your cake holes.

Yeah... that makes lots of sense. However...THAT's more of a parallel to the FCP vs FCPX scenario than just looking at version 1 of every other piece of software that started as version 1.

Even when Adobe rewrote Premiere from the ground up and tacked "Pro" on the end in 2003, existing users were still given an upgrade path...and the later version of the software, even though quite different, could load legacy version projects, as it does to this day.

It's simply not comparable. Apple's competitor is the only company that makes a current product that will load it's own existing professional customer's legacy projects...it's absurd and it shows that Apple has nothing approaching reciprocal loyalty to what the professional post production market has shown Apple.

I don't think there is a doubt that Apple once again got in the time machine and jumped ahead, but this time they cut off the very user group that they have been holding up as the user base they dominate vs Adobe and Avid in their messaging.

They made a smart move for Apple long-term. I expect that bleeding a point a day of their higher end professional market share is something they anticipated and as the drive is on to upgrade iMovie users....they're simply focused elsewhere.

TimK,
Director, Consultant
Kolb Productions,

Adobe Certified Instructor


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