Have you adjusted the audio level up in the camera menus? If not, try that. Also, there might be a switch to go between the built-in and external mic, although, it's probably a mechanical switch in the mic-in connector. Here's a link to the page with the camera instruction manual.
http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&fcategoryid=1...
John
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Final Cut Studio 2 (up to date)
Pro Tools HD w SYNC IO, Yamaha DM1000, Millennia Media HV-3C, Neumann U87, Schoeps Mk41 mics, Genelec Monitors, PrimaLT ISDN