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Re: Profession Audio/ sound quality for a commercial?

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Ronald LindeboomRe: Profession Audio/ sound quality for a commercial?
by on Jun 27, 2012 at 4:22:10 pm

Yes, that is likely the way it was done.

I know many productions that try to avoid the extra steps required to get great audio and the productions suffer for it.

The formula is this: you can have great video and mediocre audio and you end up with a mediocre production. But I have seen mediocre video with an exciting and A-rated audio track suddenly take on a life all its own. Another way of saying it is this: you have likely watched movies where the audio scares you even though the movie is not all that good. Audio cues are more core to the human experience than visual cues.

Best regards,

Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW Magazine
A 2011 FOLIO: 40 honoree as one of the 40 most influential publishers in America
http://www.creativecow.net


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