Yep standards... Well, the truth is that most LCDs ship with what some manufacturers deem to be higher contrast and vivid colors so that it looks brighter in the store, and that means a very blueish image in many cases, same for computer screens. And most LCDs have a setting to change that as well, among with other settings that also throw all of that out of whack. And things might change again once LED screens start to really take of.
So we work in D65 on our Panasonic monitor, and that's a standard, something that will relate down the chain, from location to color correction.
Vince Becquiot
Kaptis Studios
San Francisco - Bay Area