Re: Vista 64 and premiere

Hi David,

OMG, you're a marketing genius who can definitely get the buzz going with your forum posts! Your post really made my day and again reiterated why it's soooo nice to be a retired software development and marketing manager. OTOH, my praise to Adobe for holding off on the 64 bit implementation. Can you imagine the wasted rework cost having rewritten their code 5 years ago when Microsoft was supposed to have released the XP replacement? Unfortunately, a 32 to 64 bit OS rewrite isn't simply recoding header directives and variables in the code - one has to wait for Microsoft to release (and document) the APIs to the OS, to say nothing about re-writing applications to conform and take advantage of new features associated with the OS. Then there are changes in OS utilities, debugs/traps, diagnotics, error messages, dependencies on software development tools yet to be developed,... you get the idea.

Actually, an Adobe executive would have the heads of software or marketing managers who attempted recoding an application that wouldn't have a payback for over 5 years (to say nothing about trying to hit a moving target of OS API specs) when they could be adding current features/function/bug fixes in the short term to keep ahead of the competition. And even today, I'm sure Adobe's marketing and product management is doing a careful cost/benefit analysis vis-a-vis the competition in prioritizing the release of a 64 bit Vista release of Premiere Pro. We've recently seen a resegmented spin-off of Audition to SoundBooth and Adobe has recently acquired Serious Magic (including the awesome DV Rack) so perhaps there's still more important fish to fry then a 64 bit Vista port - at least for some of us!

Perhaps I'm among the dumb fools, but having managed and made the "software sausage," I'd be the last to judge Adobe harshly.

Warm Regards, Michael

Happy Trails to you, until we meet again