Re: @Andrew Richards

[David Cherniack] "part of the cause of edit losing money was first discrete's and then Autodesk's terrible marketing and over pricing of the product. This was a constant in feedback to them from the community but it had no effect."

When was Discreet (and later Autodesk) EVER the low-priced option? I bought a Media 100 back in 1994 because it not only had the best picture out there but was also something I could afford. I couldn't afford either Discreet or Avid.

People forget that at one point in time, Media 100 sold so many systems and was so flush with dough that they could have bought Avid for cash.

Over at Discreet, their thoughts were always on the high ground. I suspect that Jiggy's comments regarding the App Store and Autodesk's recent success there have taught them a lesson about marketing in the new world.



[David Cherniack] "Yes, it needed an expensive re-write and I don't fault them so much for killing it, even if it was on account of mismanagement, as much as for what they did before and after: Paul Lypachevsky's standing up in front of 300 or so edit* users at NAB and saying it wasn't even being considered. This, two months before he pulled the plug."

I thought that Paul's declaration was just plain stupid -- if they really were talking about killing it. But as I was not a part of the decision making process, I simply do not know the real truth. I can have my thoughts but that is just what they are. If someone were to walk up and put a gun to my head and ask me to bet my life on if Paul were lying, I wouldn't know what to bet. I simply am not that sure. I think he probably lied but I do not really know.



[David Cherniack] "You are to be commended for carrying the edit users forum for a few years after the fact. It was as lively as the FCPX, The Debate forum, is today, for many of the same reasons: users, cast away by a corporate decision, investigating future possibilities, while venting their collective spleens, and eventually moving on."

I would have kept it longer but when my son was killed, not a one of the people in that forum had a kind word. Putting up with the ugliness was often pretty trying but that was the last straw. Especially when one of the leaders there got $12,000 from Kathlyn and I help them survive a cold winter to keep their lights and heat on and get them into a new system. When they couldn't be bothered to say a kind word, we said let's be done with it.

Yeah, karma sucks sometimes, doesn't it?

Best regards,

Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW Magazine
A 2011 FOLIO: 40 honoree as one of the 40 most influential publishers in America
http://www.creativecow.net


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