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@Andrew Richards

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Ronald Lindeboom@Andrew Richards
by on Apr 16, 2012 at 4:19:21 pm

Edit was tired, long in the tooth and was losing Autodesk money. It would have needed a complete rewrite from the ground-up. Hell, it didn't even support DV or any of the then-popular formats that crawled out of the low-end and pushed their way into the market. Autodesk had a tough decision to make on Edit and I think they made the right one. It's what I would have done had I been at the helm of the company. Sales and monies did not justify keeping it alive.

Was it a cool program in its day? By all means. But beyond that it would have been just plain bad business to keep it on life support. Pulling the plug is what it needed and what it got.

The one that really surprised me was Apple closing the door on FCP Legacy. It was profitable and it had a huge audience. Killing it made absolutely no sense to me.

Best regards,

Ronald Lindeboom
CEO, Creative COW LLC
Publisher, Creative COW Magazine
A 2011 FOLIO: 40 honoree as one of the 40 most influential publishers in America
http://www.creativecow.net


Creativity is a process wherein the student and the teacher are located in the same individual.

"Incompetence has never prevented me from plunging in with enthusiasm."
- Woody Allen

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