Re: What a Long, Strange Year It's Been!

[Phil Hoppes] ""Apple imploding"

?????

I wish that my business should implode so badly..."

We were referring to their position in the Post Production market. One of my colleagues who is a long time Avid user was simply stunned when he saw FCP X and called it a "lifeline" to Avid. If Apple had released a 64 bit FCP Studio 4 or whatever you wanted to call it, that progressed from the previous 11 years of applications, Avid would have been all but dead.

But because of the completely new reboot that didn't work with anything when it was released, it caused a resurgence of Avid in the Post Production community and gained huge market share for Adobe.

So in terms of Post Production only, Apple was on the precipice of complete Post Production domination. Instead, Apple imploded for the very reasons you cite in the link. They are cash rich selling to the consumer masses. They have absolutely no need for the Enterprise or Professional market so why bother following that path.

As Steve Jobs makes clear in the recent biography, he hated the Enterprise and Professional markets because the end users dictate what they want. With Consumers, they "don't know what they want until we show it to them." Sounds like the game plan for the NAB FCP X rollout in April 2011.......

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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