Re: @Real World Editing: From Avid to FCP and Back Again

sorry herb, but when 1 person (director/producer) is promoting the benefits of a certain system that is not the same as publishing an article that is sure to have influence on an entire industry. i'm sure avid made an offer that couldn't be refused and i still say that all the attention given to this story is just a bunch of p.r.!
my objection is that we are made to feel that if these big guns go the avid route then that must be what we all should do! it doesn't represent a fair evaluation. and what about premiere pro? i am hearing nothing about that product either. i am not saying i am a big fcpx fan, it's just that i can smell a sales pitch a mile away. by posting this article in the way it was done (big headline/ large photos showing avid hardware/ smirky smug smile of satisfied customer) it just feels like an overwhelming nod to avid and it just isn't fair on a forum like this. where is the neutrality? i wouldn't be surprised if there is a huge upswing in avid sales in america because of this article. maybe even on pc's as well. maybe apple dropped the ball, but i see us all buying into mediocrity and snubbing different ways of working just for the sake of it. as long as there was an alternative to windows we had a healthy industry. competition breeds innovation and we all benefit. now i get the feeling that very soon we will all be editing on crap pc hardware using avid as the tool forced upon us and not by choice. there are no leaders left, only followers....lemmings content to allow others to take the lead! it's a sad day for the post industry when we all buy into this disease!