Re: @Real World Editing: From Avid to FCP and Back Again

[kim krause] "anytime a company with a high profile is singled out or featured, it makes everyone else think that they are industry leaders."

In the world of reality TV Bunim/Murray Productions is the industry leader, whether you like it or not. Nobody is making it "seem" that way, that is the way.

[kim krause] "this sensationalist type of reporting is only doing damage to the industry"

For years Apple hyped to the heavens the name of any feature film maker or TV production company that was using FCP legacy. Were you complaining then? Did you post about how terrible it was that you were seeing article after article talking about how Walter Murch was cutting Cold Mountain on FCP? So when Apple uses the notoriety of the film and TV industry it's OK, but when others report that these same people are leaving them behind it's "doing damage to the industry."

Do you understand the expression "hoist with their own petard"? That's Apple's position now; if they don't like it maybe they should have listened to the industry figures who saw early prototypes and who's feedback was ignored.

[kim krause] "i would love to read a similar story of someone who has decided not to switch to avid or has tried out x and is happy with it."

We've got you here, isn't that enough?

[kim krause] "i wouldn't be surprised if avid is part of this promotion. even the chintzy photos showing all the boxes with avid clearly marked on them is pure and simple product placement. prove me wrong!"

Product placement is the practice of prominently using branded products in places where they are not central to the story. Using pictures of Avid boxes in a story about a company switching to Avid is not product placement, it's called reporting.

Herb Sevush
Zebra Productions
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nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf