Re: @Real World Editing: From Avid to FCP and Back Again

i'll tell ya why.....anytime a company with a high profile is singled out or featured, it makes everyone else think that they are industry leaders. this also causes a lot of confusion because it doesn't truly reflect the needs of your everyday editor. they are one large company that has decided to go down a different path yet the perception is we should all follow that path if we want to achieve their success. this is what i find irresponsible and misleading. if the cow is gonna publish these sort s of stories then equal time should be given to the hundreds of people who have moved to fcpx and are loving it. when i read the story it seemed to me that bunim/murray are doing the switch so maybe the rest of us should follow suit. i would love to read a similar story of someone who has decided not to switch to avid or has tried out x and is happy with it. this sensationalist type of reporting is only doing damage to the industry and i wouldn't be surprised if avid is part of this promotion. even the chintzy photos showing all the boxes with avid clearly marked on them is pure and simple product placement. prove me wrong!