Re: Article: Real World Editing: From Avid to FCP and Back Again

Hey,

Apple has billions in cash sitting around and they can be as interested as they want in anything they want to be. I think it's pretty clear that they are not going after the "pro" market with much interest or intensity.

I'm in pretty much the same position as Mark.. I've got to figure out how our company is going to get through the next few years. Apple is not making any commitment to anything specific.. just "improving" the product and Avid is 100% up front that the high end pro workflow is their main business.

I don't blame them. When who wants to sell sticky tricky editing software to a few thousand people when you can sell iPhone and Apple TVs to millions of people. They know what their business is. Smart decision. It just sucks for our company. No way to commit to a pig in a poke and that's all they are offering for the moment.

jason