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Re: Article: Real World Editing: From Avid to FCP and Back Again

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Craig SeemanRe: Article: Real World Editing: From Avid to FCP and Back Again
by on Jan 13, 2012 at 7:41:40 pm

[Chris Conlee] "I think their arrogance caused them to jump the shark a bit"

I'm not sure it was arrogance so much as bad management decisions ranging from marketing to FCP7 being suddenly pulled, unlike any other Apple EOL in recent history. Even iWeb and iDVD got maintenance updates after they were EOL and were still available from the Online store in the physical disc package.

[Chris Conlee] "in this case they flat out forgot that this mature market REQUIRES certain features"

Which probably could not be done at the point they decided to or had to release FCPX. That's my key point. They certainly could have delayed the release . . . but they didn't. Either a bad management decision or some circumstance forced them (as I've said is possible before).



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