Re: Article: Real World Editing: From Avid to FCP and Back Again

[Craig Seeman] "I think they are genuinely interested in the "pro" market."

I agree, Craig. I think they WANT the pro market, but I think their arrogance caused them to jump the shark a bit. Apple is accustomed to dictating what the market desires, and in this case they flat out forgot that this mature market REQUIRES certain features, whether Apple wants to provide them or not. A rare misfire on Apple's part, and they're going to pay the price for it in the Broadcast market.

They're not going to cry too many alligator tears, they'll definitely make it up in volume at the other end.

Chris