Re: Article: Real World Editing: From Avid to FCP and Back Again

[tony west] "Why even go to this guy with your product if you don't care about him?"

I agree Tony. I think Apple's NAB SuperMeet preview and targeted showings indicate that Apple's marketing really does want the pro market.

Back to my oft repeated speculation in that, at the time, Apple had no idea they were going to pull FCS3 from the market so suddenly or, otherwise, found development was slower than they anticipated for FCPX or released sooner then they would have liked to.

More speculation but personally I think we'll see at least one more major update later this year beyond the one promised for early 2012. If they have an compelling product, the facilities still on Macs will have little reason not to purchase it, given the low price,.

That doesn't mean those who moved to Avid and Premiere will jump back but a few will find it a useful tool in their tool chest and it'll begin to creep back into use.