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Re: Article: Real World Editing: From Avid to FCP and Back Again

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Craig SeemanRe: Article: Real World Editing: From Avid to FCP and Back Again
by on Jan 13, 2012 at 3:16:50 pm

[tony west] "Long term it seems this is good for Apple. Puts pressure on them to keep making X better, and I want it to be better which would be good for me : )"

Key is whether Apple wants to compete in this market. I think they do long term. Apple's main short term risk is not facilities moving away from FCP but whether they move away from Mac. Of course any company that moves to Avid (or Premiere) has the opportunity to move to Windows with their next system upgrades.

This is Apple's window of opportunity. Both the NLE (FCPX) and the hardware (MacPro replacement) must be compelling. Apple must act before the window closes.



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