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Re: A Few Clarifications (Please Read)

COW Forums : Apple Final Cut Pro basics

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Ian BaileyRe: A Few Clarifications (Please Read)
by on Jun 23, 2011 at 1:03:21 pm

The way I see it, Apple's crime is poor communication. They just haven't given us the info you need to deal with this new app. It's clearly a beta release, this should have been explicit. They should have been up-front about what's missing. They should give us an idea of when the missing features will be returned. (Before Xmas would be nice.) Will certain features require Lion? Will Final Cut Server be a cloud service?

Having said all that I doubt Apple have got it wrong, they know who their customers and potential customers are. Remember Final Cut Pro 1.0? It was a 'screw you, oldies' app. It wasn't for the Avid pros, but marketed at the DV camera and firewire drive crowd. It made you want to punch the air and shout, 'Screw you, oldies! This is an NLE for me!' This was for the new generation of film-makers who were still at college, had just left college, wanted to go freelance or start their own company. FCP X is exactly the same, but now us FCP veterans are the oldies. This is for the DSLR crowd and soon to be RED Scarlet crowd. It's brash, arrogant and aimed entirely at the next generation of film-makers. I suspect the future is in safe hands.


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