Alexa vs. Red?/ Daniel

Daniel, The light collecting pixel sensors on the Alexa`s photo- sensitive plate look like ships` sails compared to the batches of little transistors that immediately handle their outputs. This is a good comparison just like most digital photoplate cameras are like. In order to reach the best sensitivity with no mentionable color compromise, each pixel actually handles white luminance minus a taking primary color to equal two taking primaries instead of one per pixel. (Twice the sensitivity of the first or quickest imagined way). Each "subtractive" sort of primary on a pixel is then matrixed against the immediately surrounding ones by using zero to a couple of lines, sometimes horizontal, sometimes vertical, delay, the pixel is in the middle of the delay and all mixed (matrixed) after. Some low- pass filtering "midway" in the amplifiers keeps out noise frequencies above maybe 60 MHz (crude guessy math here) to separate cleanly defined signal mixes from relatively strong unwanted seas of rounding, distorting noise. From this made, properly filtered Red, Green, Blue, output it`s then possible to produce signals of which are amplified from equalling around the same strength and frequency as a shortwave radio station, a strong light image into to camera is like a strong radio signal coming in, a weak light signal pouring in is co-incidently as strong (weak) as a weak shortwave radio signal coming in. They are amplified from this weakness in voltage and current, to become maybe 5 peak volts, RGB, side by side, pouring into the gamma corrector, which puts maybe 2/10 of a volt from each color channel into an analog to digital converter which creates most of the correct digital nightmare now hurling side by side out the output cables towards your standalone side by side ProRes and Raw recorders or maybe live Broadcast converter mixing boards and your editing computer too. Codecs, multiplexed sound, timing, and identification also in digital form are all small lunch talk next to this. The camera comes up with the goods, the receiving end is somewhat harder. In order to equal the Alexa`s pictures, you have to use a good moving film camera with fresh and lucky film and processing, then give it to a good telecine. Although the group`s been mostly talking about the digital flow and edit in- between the camera and some made, edited takes, most of the story from the maker`s end is really what it takes to hold the camera and microphone handles, directing them with the appropriate squeezes, then aiming this programming, live or re- used into markets of people. Their attention and return should produce your reward or you`ve failed. I`m going to have a huge laugh when Arri finds out what their new buyers, new customers, are like. It`s my universal business question, "What are Customers, the Customers, like?" The corollary of the matter is, that if the camera, your only Alexa? makes good company with the sock puppets and the Musicians most of the night, then makes news, entertainment, and education, otherwise known mostly as progress whenever it takes it`s breath by day, then you can stay rich and Arri can bust with surprise. Now do it successfully.