Re: I Want my DAVINCI LITE!!!!

If you haven't taken a look at Grant Petty's interview re: DaVinci here at the Cow, by all means do.

While he's talking about bringing prices down some, he's very clear that their interest in DaVinci is that the products are ridiculously powerful - he spoke about realtime stereoscopic 4K with the typically Resolve-esque multiple effects. That's just not going to happen in software.

He also mentions that he hopes that completing a transition to off-the-shelf hardware will bring the top of the line down to $500-600,000 (not that this has been established). When I finish editing an expanded version of the interview, he also mentions that entry-level systems will still be $100K+.

He refers to future technologies that will bring the price down some more, and acknowledges that Color and others are exerting the same kinds of downward price pressure that BMD has in other arenas...but that that's a secondary goal to 1) increasing power and flexibility, and 2) updating interfaces and feature sets.

Ron S. and others - don't forget that the way this came about is that the Blackmagic post house has bought FOUR systems. (Two Resolve, two Revival.) They only found that the company was for sale because they were pestering DaVinci about fixing things. So while nobody can know exactly what it means in the long run, the people that bought the company have also bought systems for their own use.

(Just for grins, you should swing by the post-house page at BMD's website.)

Anyway, I'm just summarizing what's in the article and what you'll see in the expanded version underway...but they're being quite open so far....

tw