Re: Talking heads with zillions of cuts

There's a scientific reason for doing it.

Our visual system evolved to detect changes in the visual field. If something changed the pattern we saw, it was either something to eat, or something wanting to eat US. Both results prompt an instant, involuntary reaction.

Either way, the human brain is evolved to filter it's perceptual field for changes. Every time an edit alters the overall picture, it FORCES the brain to snap to full attention for a fwe sconds, to re-evaluate the entire visual field.

If you keep activating this response every could of beats with a fresh cut, you force greater attention. You also eventually tire out the audience with the fake-outs, like the parent of a toddler who is shouting every five seconds:

MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!MOM! MOM! MOM!