[Mark Suszko] "One thing you can bank on is the tendency of projection theatre owners/managers to hate making changes to the setup, free or not"
Oh that's not true. They're always happy to change out a bulb to a dimmer one cause they think it saves money. Or to move a screen up 5 feet, call it IMAX and charge 5 bucks more per seat.
They will adopt 48fps quickly if they find it sells tickets, or they can charge more to audience. If not, then they won't and the 48fps experiment will die a quick death.
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