Re: Total Remake

[Mark Suszko] My take on Carter's promos was they felt like the gladiatorial battle scenes from Star Wars where Padme and Obi-Wan have to escape weird creatures.

I had the exact same thought when I saw the trailer. "Hey, isn't that Geonosis? Oh, Mars, huh? Boy, that looks awwwwfully familiar." Which I'm guessing a lot of other people probably thought, too. Maybe not specifically "That looks like Star Wars," but "Hero fights intergalactic war against CG aliens to save damsel in distress? That looks like something I've seen before. Lots of times before."

[ Juan Salvo] John Carter was marketed as an event film... which to most people was a non-event.

Spot-on. And I don't think it helped once people found out it was based on a hundred-year-old serial from the Tarzan guy. That doesn't exactly scream "fresh, new idea you just gotta see."

[ Juan Salvo] One day some marketing genius at a studio will just post a bunch of clips from a movie and ask fans to cut their own trailers in a contest... to use the best one.

Actually, I think they might have done that with the original Resident Evil movie. Not sure if they used it as the actual trailer, but I'm pretty sure you could download clips and music and cut your own trailer together and post it online. They definitely let folks design a one-sheet, but it seems like you could do a trailer, too.