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Re: Total Remake

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Scott RobertsRe: Total Remake
by on Apr 5, 2012 at 6:41:57 pm

[Juan Salvo] "John Carter is not spiderman."

[Juan Salvo] "John Carter was marketed as an event film... which to most people was a non-event."

100% agree. When I saw the very first trailer for John Carter in theaters, and they did the whole dramatic "JCM" logo build at the end; it had the definite feeling like it was something important that I should care about. But I had *NO* idea what it was. But it certainly felt like something that had a huge built in audience.

I didn't know if it was a TV show adaptation (from some channel I don't watch) or a comic book or what... And then when the TV commercials started rolling out months later, I thought to myself "Am I supposed to care about John Carter? Because I don't really know what it is, and none of my friends do either..."

The whole marketing campaign totally felt like it had the built-in appeal of, like, The Avengers... but no one in the audience really felt the same way.


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