Re: I'm never shooting video again.

Wow. It's interesting to see the different sides of this. There are a lot of people who are saying,
"RED is going to rule the world!" and others who are saying, "What's the big deal? My clients love my 720p material."

As for me, I'll second the notion that I THINK RED IS GOING TO TAKE OVER THE WORLD!!!!

I know that there are all of these little cameras that people have been using like the HVX200 and the XDCAM EX1, that there is a market for those (at least for another year until Scarlet starts shipping.) The RED ONE isn't really meant to replace those cameras. RED ONE was meant to replace or compete with everything from a shoulder mount HD camera and up (including film). The big news at NAB this year was that RED succeeded in entering the market. The big news next year will be that RED will be starting to dominate the market.

Just to put this into perspective. Here in Utah over the past several years, I only know four people that I could rent a Varicam from. I knew less that I could rent a F900 from. If I wanted a 35mm film camera, there was one place to go to. If I needed any 2k camera or HDCAM SR, I would have to go out of state to get it. So as you can see, it's a small market for cameras.

Now RED has only been shipping for six months and I know of at least six or seven cameras that I could rent. A year from now I could easily be twenty or thirty RED ONEs here, not to mention once EPIC and Scarlet start shipping. Any one who doesn't see this as a MAJOR industry shift is not seeing the reality of what is happening. I will be using RED in the next year or two regardless of whether I see it coming now or not.

While RED isn't going to put Panasonic or Sony out of business and while both Panasonic and Sony have some great cameras, RED is going to really hurt them. I'm a big fan of the HPX3000 and recording in AVCIntra, but if it will work for the project, I'd rather shoot 4K or 3K RED. All of the local DPs who were looking at spending $30-$80 an XDCAM, HDCAM or P2HD camera are now looking at the RED ONE.

Currently, RED isn't perfect and it will still have some growing pains, but as it stands today, I'm going to start using it whenever I can.

Thanks for your comments Jerry. It was a pleasure to be able to talk with you as much as I was able to during NAB. Same goes for you too Gary!

-Russ

Russell Lasson
Kaleidoscope Pictures
Provo, UT