I had virtually the same discussion with our general manager when we first began talking about RED ages ago... I'm his boss, but pay him to be the bean counter.
I have to admit I didn't have a really
good answer to his "Why 4K?" query either... all of our work is for television. Perhaps if we ever get around to producing the feature that we keep talking to death.
I will say I see more and more productions on the big screen that are technically video in origin. I just saw "Walk Hard" this weekend (which actually is
terribly funny, catch it if you like that sort of thing)... and there it was at the end of the credits, the "Panavision Genesis" bug. I didn't know any production specs going in, I would have never guessed it wasn't a real film acquisition... it was actually quite beautiful.
Actually even though I certainly don't need 4K I'm one of those that would like to shoot RED if I could. Frankly if I could call someone
today and have it delivered
tomorrow and use it right out of the box with absolutely
zero hoops to jump through in order to
easily edit the images with absolutely
no gnashing of teeth... then I would happily buy one at twice the price...maybe more. Of course that day is not here yet... hopefully it is coming, we just don't know when.
In the end the best answer I could come up with to the "Why do you want to shoot 4K?" question was "Because I
want to." So there. We buy a lot of stuff that way, much to my partner's chagrin.
T2
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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com
