Re: FCPX Screams of pain

Rick, I think you're right that the answer lies partially with Apple's marketing savvy versus Sony's clumsy marketing, but I also think the answer lies partially with timing ... as with Premiere and most other NLE software, by the time most matured enough to be comparable to or even better than FCP, FCP had already locked down a huge portion of the available market share so the combined disruption and expense of switching was often a deal breaker ... even when the switch would've been to a better product.

[Rick Wise] "It's similar to the triumph of VHS over beta. Betas was way better but lost the market to VHS."

In my opinion, similar, but also different ... personally, I saw VHS winning the consumer market to be more about costs than marketing savvy or product quality. By the standards of that time, VHS was good enough for the consumer market, but not good enough for the pro market so, for the consumer market, VHS offered a better balance between the cost and quality trade off. In other words, I ask myself whether movie rentals or the proliferation of home camcorders and VCRs (and, thus, the format used for each) would have taken off the way they did if consumers were expected to pay $20 instead of $5 for each movie rental at Blockbuster, $2000 instead of $500 for a camcorder and $1000 instead of $250 for a VCR? Probably not.