Re: No Country For Old Men - Walt and Everyone

Not only are the Pro Apps loss leaders to sell hardware (which is why we'll never see them go cross platform) but I think they also act as prestige pieces for Apple (which is another reason why I think the rumors of Apple wanting to sell them are just idle speculation). It's kind of like how car companies, Ford for example, are involved in racing. Even though it's a money pit, if a Ford car wins at Daytona or consistently runs well in F1 that's a marketing gold mine for the company.

Of course, as previously stated, the question still remains of how much effort Apple is going to put into Color and how much it's going to coast. Will it be a regularly developed app like DVD SP has been over the years or will it be like Shake or LiveType and not get much upgrade attention at all?


-A