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Re: No Country For Old Men - Walt and Everyone

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Re: No Country For Old Men - Walt and Everyone
by Martin B. Wehding on Mar 20, 2008 at 9:15:03 am

I have always seen Apple as a company, wich primary goal was to sell hardware, for that they need software?.

[JP Owens] "What I'm curious about is, where is the investment going to come from that will be required to fund the further development of this app.. when there is basically no traceable revenue stream. It come fo'free wid FCP. FT was expensive. It came with support, but no more. Apple is going to keep bulldozing money at it without charging for it? How's that going to go down with the shareholders?"

I think the Post-production supervisor on zodiac, nails apples strategy pretty good in his last statement in this movie:
http://www.apple.com/finalcutstudio/action/?movie=fincher

I remember 10 years ago when rumours said that companys like autodesk and Alias where "leaking" "pirate" versions of max and Maya, so the kids at home could learn the software. Avid tried to do the same a couple of years ago where you could get a free limited, but working, version of xpress on their website.

I'm not saying thats apples strategy, but it could very well be: Cheep software gives more users to the software that is LOCKED to specific hardware.

my 2 cent
martin
Fridthjof Film
Denmark



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