[JP Owens] "What I'm curious about is, where is the investment going to come from that will be required to fund the further development of this app.. when there is basically no traceable revenue stream. It come fo'free wid FCP. FT was expensive. It came with support, but no more. Apple is going to keep bulldozing money at it without charging for it? How's that going to go down with the shareholders?"
Isn't THAT the million dollar question?! Go way back to my postings when Apple first rolled Color into Studio 2 and I've been wondering on that since Day 1. You take a $25,000 app, give it away to anybody with $1,200 and then what? Do you just let it stagnate? Kind of like it has for the past 12 months?
Or do you really beef up R&D on it for absolutely zero return on the dollar? To this day I think rolling Color into Studio 2 was a huge mistake on Apple's part. At the very least it should have remained a $2,500 stand alone application so at least the people who really wanted to use it, had to make an investment in it.
Then we would not have all these threads on here that go something like "Well if they want this thing to support Final Cut Pro it sure as heck should support all the features in Final Cut Pro, don't ya think?" Those folks looking for that "No Country" plug-in so they can just slap that on their clips and call it a day.
Here's another question. What in the world am I'm doing up at 2:38am?! Too many deadlines. not enough hours.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.
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