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Re: No Country For Old Men - Walt and Everyone

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Re: No Country For Old Men - Walt and Everyone
by Dan Marlow on Mar 19, 2008 at 2:48:27 pm

As you point out it is up to the user to decide. But Walter Murch won the Oscar, not Apple. I agree, that an editor will use what he/she prefers, be that Avid, Final Cut, Steinbeck, Moviola or pair of scissor (but probably not adobe premiere).

Places like CNN will fill their buildings with FCP, because it is cheaper and because they are producing short newsreel pieces. The BBC adopted a similar policy, but nearly all longer form projects will end up at a post house running Avid kit.

Now, I dont have a bias on way or the other. I like Apple, they make great hardware and for the most part great software. We may have to agree to disagree. I must however redress the idea that FCP is cutting swathes through Avids market share, it is a capable bit of kit for its price range, but people need to stop believing (or propogating) Apples hype that they are conquering the post production world.

Thank you Mike for reiterating my intial point that the marketing of Color is dishonest and deliberately misleading.




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