Re: Walter's 'What's In A Name?' A Blog about Plastercity's change to Blue Cow Creative

From my response at Walter's blog:

"First off, let me state publicly that I am *not* an employee of Blue Cow Creative, nor Plaster City Digital Post. I *have* performed work for them on a freelance basis in the past.

That said, I think there's been a number of assumptions made here (some of which are not healthy). The first assumption (and most unhealthy one), is that Blue Cow Creative is somehow trying to piggy back on the Creative COW name and brand. I don't see how this could be true. First, Blue Cow Creative (and their parent, Plaster City Post) is a *production and post-production company*. They have made a name for themselves in LA providing production services for a wide variety of indy films, broadcast, etc. They are recognized as an industry leader in formulating digital film workflows.

My understanding is that Blue Cow Creative is a subset of Plaster City... let's see here... oh, yes! It says so right on their homepage: "A division of PLASTERCiy Digital Post".

And believe me, Walter... they don't need to "increase their business", or "need more name recognition"... everyone working in high-end indy film and/or video here in LA knows who Plaster City Post (and Blue Cow Creative) is.

Last I checked, Creative COW is not in the production, post-production or workflow consultancy business. Also, last I checked, Plaster City Post (and Blue Cow Creative) are not in business of building an online community of creative professionals.

Yes, both institutions are industry leaders... but I don't see where the competition or "piggy-backing" is.

Walter, I'm very sorry that people in the past have tried to ruin your name. I can assure you that, for the folks at Plaster City, this is not their intent. They are among the nicest, most professional, most genuine people in the industry that I have ever met.

To me, whatever similarities in semantics that may (or may not) exist are coincidental, at best. I've been posting/reading/visiting Creative COW on a daily basis for about 8 years now. I've also done work for Plaster City and Blue Cow Creative... I never made the connection until reading your post.

I won't get into all the little nit-noid arguments of "well, the order of the names is different", and "are you going to go after Milk Cow Creative, and Holy Cow Creative, and Red Cow Creative, as well?" (yes, they do exist!). I think it's really beside the point.

I think a deep breath, a little research, and some relaxation techniques will help folks realize that there's most likely not any kind of malfeasance here.

Just one person's opinion. "



Christian Glawe editor/compositor christianglawe.com Read my blog: http://blogs.creativecow.net/blog/111 Pain is temporary... film is forever.