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How to achieve this color look?

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Andrew WoodHow to achieve this color look?
by on Nov 8, 2011 at 3:08:25 pm

Was wondering what some of you might call this look or how it's achieved. I'm talking about the color overlay with some softness added to it.

http://vimeo.com/30575461

Not looking to achieve this through magic bullet but something like it through Apple Color, AE or Davinci. There a name for this look?


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