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Re: The future of colorists/color correction

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Re: The future of colorists/color correction
by Mike Most on Sep 12, 2009 at 6:08:29 pm

You're making an assumption that is the complete opposite of what Grant Petty has officially said. Blackmagic is not Apple. Selling more DaVincis doesn't necessarily help to sell more Decklinks. The current DaVinci product line is not particularly conducive to either cost cutting or feature poaching to make a cheaper product. I'm not saying that won't happen, but it's not why they bought the company, and it's not implied in anything they've said. Quite the opposite. If you want to make a more generalized statement about color correction moving towards a more desktop oriented basis, that's fine. But Blackmagic's purchase of DaVinci does not enhance that argument.



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