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Re: Questions about delivering 16x9 TV spots to stations that can't broadcast an alternate 4x3 version

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Andrew RendellRe: Questions about delivering 16x9 TV spots to stations that can't broadcast an alternate 4x3 version
by on Nov 2, 2011 at 6:26:11 am

Plan for the edges of the 16:9 frame to be cut off for the 4:3 transmission. Over here we call it "shoot and protect". Then use the 4:3 markers in your safe area of choice for lining up the text/graphics.

I agree it's awkward for framing, but it's usually possible to get a shot framing in the camera that works for both (as long as you plan for it at the shooting stage), so very often it's only the text/ packshot/ graphics being rather central on 16:9 version that looks a little odd.


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