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Re: customized podcast feed

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Re: customized podcast feed
by Mike Cohen on Apr 7, 2006 at 10:00:36 pm

That's exactly what we figure.

100 people surveyed - close to 0 or maybe 1 or 2 people will even know what an RSS feed is, and I doubt that many average ipod users understand how itunes works.

As you said, the 2% of our customers who know how this stuff works can share the feed to their heart's content. But so far the honor system has worked with our physician client base - they tend to be pretty honest and usually don't have free time to try to hack things.

The hoops you jump through to get access to the subscribe to podcast button is all worked out and straighforward.

We have had much success selling subscriptions to online video streaming for medical education, so we anticipate the same success with the video podcasts. Plus, if you buy a DVD, you also get the podcast and the WMV for the same price, so it is a good deal.

Let's hope so anyway.

Mike


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